Entrepreneurship 101: Understanding Business Model Canvas - Key Partners

We've covered most of the aspects of the Business Model Canvas. In the last post we learnt about the Key Resources. Key resources help us understand all the important resources that are required to ensure the success of your idea or business. In today's post we shall look into another key aspect of the Business Model Canvas - Key Partners.

Key Partners in Business Model

One needs to understand that a business cannot work in silo, it needs and environment. And by environment everything right from the employees, infrastructure, financial policies and regulation are required. Thus the Key Partners of the Business Model Canvas helps you list out the key partners in your business. These can be your employees, vendors, clients, government and so on. In case you have an e-commerce website, then your key partners would be your customers, your suppliers, logistics providers, bankers, IT vendors etc.

Business Model Canvas - Key Partners

Example Business Model - Key Partners

Continuing from our previous example of Uber's business model, let's look into the key partners of Uber. There are a lot of people/entities involved in ensuring smooth operation of Uber. As pert he below image, their API providers and the payment gateway providers are key partners to Uber and ensure that their business runs smoothly.

Business Model of Uber. Image Courtesy: BMI Inc.

That's about Key Partners in the Entrepreneurship 101: Understanding Business Model Canvas - Key Partners. The Key Partners helps identify all the people/entities the business needs to carry out their activities and deliver the value to their customers. What do you think would be the key partners for Google ? Share your thoughts in the comments below.